-Benjamin Franklin
Better Marketing Through Research
We discover how to improve your marketing, make your customers happier, and entice investors to do more.
TIME-TESTED
Proven Research Solutions
Website UX
Maximize your greatest marketing asset: your website. Improve content, navigation, UX, and more with feedback and suggestions from qualified customers. From revamps to new builds, go straight to the source for reviews you can act on with InsideHeads Website Research.
Mobile Ethnography
Get reliable and fast feedback from your customers with InsideHeads On-the-Go-Ethnos. In-the-moment and in-context, successfully tap into the minds of your customers during their daily experiences. Learn what they’re doing, thinking, and feeling to make your business and brand top-of-mind at the right time.
Professional Advice
When you need a team of expert advisors to make your next decision, InsideHeads White Hat Chats serve up quality participants you define who share their savvy counsel and answer your specific questions. Invest in yourself and tackle what’s ailing your business.
Satisfaction
Start making better business decisions today with information obtained from InsideHeads Sat Chats. Nothing to fear, the data you receive is guaranteed understandable, and actionable. Measure progress over time and have the confidence you need to make the right decisions today.
Marketing Communication
Design communication that speaks to your target. Get inside the heads of your clients, customers, users, and influencers to identify which words & images win and which are a waste. From language development to package design, InsideHeads Marketing Research delivers keen insights for more effective marketing.
New Concepts
Wherever you are in the development process, get the agile feedback you need for assurances. Dive into the minds of your target market and discover the unknown. Capture the information you need to create your next winning concept with confidence. From rough ideas to redesigns, InsideHeads New Concept Testing brings it into focus.
Ideation
Looking for new ideas and concepts? InsideHeads online focus groups are designed to build organic discussion and consider new ideas. Uncover core needs and fears to build a better company. From employees to past customers, InsideHeads Ideation Sessions thinks forward to your future.
Brand Positioning
Consumers today have more options than time. Where does your business fit in the minds of your target market? Identify how they measure decisions and where on the mind map your competition lives with InsideHeads Brand Positioning Research .
Custom Research Designs
Have a custom marketing research need? InsideHeads thinks beyond a single group interview or time-tested designs by using multiple engagement methods for a personalized hybrid approach. Consider one or more of these elements before, during or after interviews:
- Moderator & stimulus video intros
- Shopping assignments via mobile video
- Collage-making experiences & emotions
- Sorting and ranking questionnaires
- Online diary or journal exercises
- Mobile ethnography studies
- Live product testing before the discussion
- In-depth Interviews via phone or web pre and post group engagements
- Online projectives with image selection, word association, and role play
- Whatever design your unique research needs require
About Us
Time-Tested, Affordable Research Methods
Conducting online marketing research since 1998, InsideHeads uses proven methods to uncover what you need to know to improve your business. From corporate branding to new product testing, InsideHeads has the tools and experience to deliver actionable insights.
History
For 30 years, we have been interviewing people to uncover insights and achieve a variety of marketing objectives. A pioneer in online focus groups, InsideHeads was one of the first research companies to interview participants over the web. From asynchronous bulletin boards to synchronous chats and web interviews, InsideHeads has the experience to know which means of engagement will work best with your target respondents and which added elements will yield the insights you need.
Experience
We wrote the book on online qualitative research. Really: Qual-Online, The Essential Guide, What Every Researcher Needs to Know About Conducting and Moderating Interviews via the Web. Contact InsideHeads for your free copy.
Happy Clients
We are proud to continually satisfy a broad group of clients advancing their business in Marketing, Research, Development, Operations, Sales, Human Resources, and Leadership. Read more about what our clients think.
