The InsideHeads inFocus Facility

Designed by research professionals, the inFocus Facility has unique interfaces for the moderator, participant, and client observers, in addition to several key features that make the groups controllable and the data reliable.

• Potential participants are screened and recruited via a professionally designed online or phone survey.
• All recruited participants are sent instructions via email and contacted by phone to ensure high response rates.
• All groups are password protected, guaranteeing that only recruited participants can attend.
• Participants are free to speak openly and honestly under the guise of anonymous usernames that are assigned.
• Participants can all talk at the same time, resulting in a much livelier discussion than one in which people have to wait their turn to be heard.
• Participants can use "emoticons" (typed facial expressions) to further express their opinions.
• Participants are not able to send private messages to other participants.
• Client observers in the virtual room are hidden to participants.
• Client observers can chat with each other during the group via private message.
• Client observers can inconspicuously interact with the moderator in real-time during the actual discussion.
• Participants and client observers can be located anywhere in the world.